08 January 2012
Social Media Sanity
January/10/12
You can’t build your marketing plan these days without a social media strategy. The opportunity to create buzz for your brand and the necessity to stay in front of your competition in your customers’ eyes require you to develop social media content and deliver it where it counts.
And gone are the days when a Facebook page, updated weekly, and few tweets will keep you front-and-center to the right demographic. On the other hand, how can you possibly manage those media effectively along with YouTube, Google+, LinkedIn, Foursquare, Yelp, Instagram, Vidddy, Tout, Pinterest, and whatever latest hot social media that comes along next week. The answer is: you probably can’t.
The name of the game is the same as when dead dinosaurs dominated the media landscape in the form of paper-pulp, printer’s ink and broadcast media: a media strategy based upon media analytics, delivering relevant, attention-grabing content in a disciplined fashion where it will generate the biggest bang for the buck. The good news is that new apps to digest and analyze how social media has performed for you in the past, why it performed the way it did and opportunities to model and predict the future are coming to the market as we speak.
Analytic software as service tools (SaaS) will allow your agency to better utilize social media metrics to deliver your creative content effectively. You can’t be everywhere, nor should you diffuse your brand and your marketing resources by trying. Simply put, great creative content and highly targeted marketing have become more important than ever.
And gone are the days when a Facebook page, updated weekly, and few tweets will keep you front-and-center to the right demographic. On the other hand, how can you possibly manage those media effectively along with YouTube, Google+, LinkedIn, Foursquare, Yelp, Instagram, Vidddy, Tout, Pinterest, and whatever latest hot social media that comes along next week. The answer is: you probably can’t.
The name of the game is the same as when dead dinosaurs dominated the media landscape in the form of paper-pulp, printer’s ink and broadcast media: a media strategy based upon media analytics, delivering relevant, attention-grabing content in a disciplined fashion where it will generate the biggest bang for the buck. The good news is that new apps to digest and analyze how social media has performed for you in the past, why it performed the way it did and opportunities to model and predict the future are coming to the market as we speak.
Analytic software as service tools (SaaS) will allow your agency to better utilize social media metrics to deliver your creative content effectively. You can’t be everywhere, nor should you diffuse your brand and your marketing resources by trying. Simply put, great creative content and highly targeted marketing have become more important than ever.